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The Power of a Marketing Plan for Sustainable Products

The Power of a Marketing Plan for Sustainable Products

by Aaron Caister | Lead Generation

So you’re in the sustainability sector, selling solutions such as Solar Panels, Heat Pumps, EV Chargers and other supporting products. However, you’ve noticed new businesses cropping up daily, and the marketplace is becoming increasingly crowded. So how...
How To Boost Sales With Email Marketing For Renewables

How To Boost Sales With Email Marketing For Renewables

by Aaron Caister | Email, Lead Generation | 0 comments

If you want to boost conversion rates, sell new products to old customers and grow your solar, heat pump, EV charger installation or other renewables business, you should invest in email marketing. Email marketing is the simplest thing ever, and I can’t ever...
Why the message your copy delivers should come first

Why the message your copy delivers should come first

by Aaron Caister | Copywriting, Lead Generation | 0 comments

If there is any doubt as to why the message your copy delivers should come first when focussing on your marketing, then consider a mistake made all the way back in 1970. “Alright Fred, you can take your fingers out of your ears” This phrase was said by a...
1 Reason AI is Overhyped – The Truth

1 Reason AI is Overhyped – The Truth

by Aaron Caister | Business, Lead Generation

AI is overhyped. There, I said it. Is anyone else sick and tired of hearing about it? AI this, AI that. Buy my prompt course. 10x your business with ChatGPT blah blah blah. Yawn. But there’s one reason this all excites me as a marketer and business owner....
3 reasons why email marketing is best for nurturing leads

3 reasons why email marketing is best for nurturing leads

by Aaron Caister | Email, Lead Generation | 0 comments

Social media marketing is often touted as the ultimate solution to build your business, right? Yet, social media marketing experts are WRONG. Oh harsh words Aaron… But you see, while it makes sense to think that constantly posting about your product or service...
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