If there is any doubt as to why the message your copy delivers should come first when focussing on your marketing, then consider a mistake made all the way back in 1970.
“Alright Fred, you can take your fingers out of your ears”
This phrase was said by a bystander of the great Oregon Whale Explosion of 1970.
It’s not actually called that ^^ but I thought it was a catchy name.
Anyway… So Fred took his fingers out of his ears just as pieces of whale rained down from the sky all over the crowd and their vehicles.
You see, earlier that week, the Oregon authorities had a problem.
A dead whale had washed up on their shores, and it had been so long since it had happened nobody knew how to get rid of it.
In fact, not only was the whale dead, but it was also extremely stinky. Something that was really starting to annoy the locals and cause Oregon a problem.
Their solution?
Let’s blow it up with dynamite.
And in doing so, they blew bits of whale all over the immediate area, damaging cars, houses and leaving rotting flesh all over the place.
This left them with an even larger clean-up problem and spend to put it right.
Something that could have been avoided by avoiding the nuclear approach to solving the problem.
Now, to you and I, the obvious easier solution would have been to tow the whale out to sea or perhaps to cut it up and bury it at a landfill.
Simple is often the best solution in business and life, yet unfortunately, the most ignored because it just seems too easy.
So, like businesses, when they can’t generate leads or sales, the authorities of Oregon set about solving their problem with the more expensive, less effective, but flashy ‘nuclear’ option.
I mean, vaporising the whale in an explosion would have looked great if it had worked.
Their solution of blowing a whale into pieces can be likened to a business having a new website designed, a change of branding or a social media profile “revamp”…
…without addressing the whale in the room.
The message your copy delivers.
This means that often, a business will still get no leads from the new flashy thing they’ve just paid handsomely for and will still need to spend money to get what they originally wanted… more leads and sales.
And if this sounds like you, the good news is that the message your copy delivers happens to be the easiest and likely the cheapest thing to solve.
Because when your message is dialled into your target market, people will understand what you do, how you solve their problems and, providing the wording is right, will want to take the next steps to find out more AND working with you.
The best thing is I can show you how we could solve this for you on a free marketing audit call.
Where I will get to the root cause of your problem and define a solution. Then, we can discuss the next steps to getting that implemented and growing your business.
So before you go down the route of a new website, a new logo, new colours or whatever else you think is missing, why not find out what you actually need to solve first?
The initial call is free, which is much less than you’ll spend blowing up your website and branding.
You can get in touch with us here.
P.S. For a video of one of the most hilariously stupid ideas to dispose of a dead whale, click this link.
