Social media marketing is often touted as the ultimate solution to build your business, right?
Yet, social media marketing experts are WRONG.
Oh harsh words Aaron…
But you see, while it makes sense to think that constantly posting about your product or service online is all you need to reach your goals, that couldn’t be further from the truth.
The reality is quite different.
This means that even if you follow the popular trend of putting all your efforts into social media marketing, you’ll still:
- Encounter diminishing organic reach as platforms become more saturated.
- Struggle to build deep and lasting relationships with your audience.
- Find yourself at the mercy of ever-changing algorithms.
- Only reach a small % of your audience with each post.
- Attract irregular leads.
- Make irregular sales.
So, if the conventional wisdom of social media marketing isn’t the panacea it’s made out to be, what’s the better way forward?
Drum roll, please…
“Email Marketing”
WHY does email marketing work so much better?
- Email marketing allows you to nurture personal and direct connections with your audience. You’re not just another post in their crowded feed; you’re a valued guest in their inbox.
- Unlike social media platforms, email marketing provides you with complete ownership of your list and the content you share. You’re not held hostage by platform policies or algorithms.
- Email marketing offers unmatched precision in targeting, analytics, and personalisation, ensuring your messages hit the mark every time.
So, by all means, use social media to drive people towards your email newsletter.
But then use your email to do the heavy lifting.
And the next time someone tells you, email marketing is dead. Please ignore them and continue using email; it’s simple, and it drives results.
In 2023, email marketing, on average, returned $36 for every $1 spent*, an ROI that’s unmatched by social media.
Just some food for thought.
And if you want to find out where you’re potentially leaving money on the table in your business, then pop over to our contact page and send us a message. We can have a quick chat and then set up a call.
*Hubspot – The Ultimate List of Email Marketing Stats for 2023
