52 Email Topics to Captivate and Engage Email Subscribers

When it comes to writing to email subscribers, most businesses and business owners really struggle with coming up with ideas of what to talk about.

The thing is, you can write about almost anything in your emails. Extra points can be had for those stories that’ll get a belly laugh, seem ridiculous or barely believable.

Let’s get to the reason you’re here. 52 Email Topics you can use to email your subscribers fun, engaging emails.

52 Email Topics So You Never Run Out Of Ideas

1. A testimonial you received.
2. A book/magazine/article you read.
3. A film/tv show you watched.
4. Something you bought.
5. A tough call you had to make.
6. Something that annoys you.
7. Your favourite place to be.
8. A current event in the news.
9. What makes you laugh?
10. Describe a common problem your customers experience… How is that ‘problem’ an opportunity in disguise?
11. A regret you have.
12. Something your kids/ partner/ friend did that was funny.
13. An embarrassing story from your past.
14. A time you took yourself out of your comfort zone.
15. A time you felt grateful.
16. What do people assume about your profession that is COMPLETELY Wrong?
17. A story from your childhood.
18. A time you felt proud.
19. Your favourite song/film/book etc.
20. A discussion you had recently.
21. Something you love (could be a sport, game, object, person, etc).
22. A time when you changed your mind.
23. A random topic from sites like onthisday.com.
24. A conversation you overheard.
25. How could you save someone an hour of their time?
26. How could you help someone make time in their day to do something they love?
27. An unexpected gift you received.
28. How can you help someone make cash money today?
29. Something you feel strongly about.
30. The best holiday you ever had.
31. The worst holiday you ever had.
32. That time, you narrowly avoided disaster.
33. The worst meal you ever had.
34. The best meal you ever had.
35. A time you had to swallow your pride.
36. Something you want.
37. Your big business goal – Not the usual “Make 6 Figures” yawn.
38. A little business goal you’re aiming for.
39. A time you were dumbfounded or lost for words.
40. The right questions to ask before commissioning your services.
41. Who are your services not for? – This is to repel those we don’t want as clients.
42. A situation that didn’t turn out as you expected.
43. A bad habit you have/used to have.
44. Something interesting about your desk/office/workplace.
45. A hobby you have.
46. The view outside your window.
47. Something you always believed to be true that wasn’t.
48. Why you started your business.
49. The biggest lie anyone told you.
50. A dilemma you had.
51. Someone you look up to.
52. If you could ‘fix’ your industry, what’s the first problem you would tackle? – This one is pretty easy for marketing!

Key Points to Remember

A key point to remember when writing your story-based email is to keep it short to the point. Remember that it needs to keep the reader interested so that you can deliver your business message after the story.

The best way to do this is to drop them straight into the action (like a modern film) without setting the scene too much.

Write the draft first then go back and edit afterwards.

How to Transition to A Business Message

First off, you don’t always have to transition to a business message with your emails.

Yet, if you want to make money from email, it is a good idea to mention what you do occasionally!

The transition from story to business point is much easier than most people make out, and keeping it simple will help you out massively. To save you time, here is a list of transitions you can use to link your story to your business point.

• My point is…
• The thing is…
• And that’s the thing about [point you made in your story]…
• And with [what you do] this principle is no different…
• Anyway, what I’m telling you is…
• Anyway…
• But the good news is…
• In the meantime…

Here is a short blog with 4 more examples worth looking at.

52 Email Topics – Summary

I won’t go into what to write about in the business part of the email, nor into great depth about the pros of email marketing as this is covered in other blogs.

However, with 52 email topics, you can easily write an email to your subscribers at least once per week for a year, which is the bare minimum I recommend most businesses to email.

So what are you waiting for?

Send some emails, build trust, build a relationship with your subscribers and make some money.

If you ever need help with your email marketing or want an audit of what you’re doing, then please get in touch, and one of the team will see what we can do to help.