What do we mean when we talk about the best email to close an offer?
Well when a potential customer signs up to your lead magnet, newsletter, webinar, or perhaps finds you through a PPC ad and signups for the funnel you’re promoting… Then, they should also be giving you their email address and agreeing to receive email marketing from you.
And once they do agree you need to be sending them an email sequence – no arguments here; if you’re not sending them emails, you ARE missing out on sales.
A sequence that is designed to educate them about your product, service and offer and persuades them to take the next step – whether that be making a purchase, booking a survey or a call in your diary.
That sequence should have an end email where you close out the offer that’s on the table. An email we use for clients all the time is the “I QUIT” email.
The “I QUIT” email has been a favourite of mine since around 2020 when I learnt it from Mike Samuels, AKA The Coffeeshop Copywriter.
The idea of this email is to send it towards the end of a launch for a new product or service OR at the end of an autoresponder sequence for new sign-ups.
It’s designed primarily to get fence sitters to take action, buy your thing, invest in your service or book a call for the next step.
Let’s get into the best email to close an offer.
Table of Contents
The Best Email To Close An Offer – The Template
The email template looks like this.
Subject:
I QUIT
Body:
I quit, [first_name],
I’m done telling you about [thing you’ve been promoting].
By this stage, you already know how it [insert outcome A].
How it can help you [outcome B].
And how xxx people have used it to [outcome C].
AND how they’ve done this without [objection].
That means, I think you know by now whether or not [program name, solution name etc] is for you.
So this will be my last email about it.
If you’re in, simply go here [make link] to [sign up, get more information, book a call etc].
Otherwise, thanks for reading, and I’ll catch you [whenever you next plan to email].
[Sign off].
Use this email at the end of an email sequence for your launch, email signup or even a sales funnel, and you’ll definitely push a few people over the line and make some more sales – providing you’ve done the rest of the launch right.
The Mistakes
Like any template, this one has its limitations, and there are five mistakes that you could make when using it.
1: Being aggressive
By its very nature, the “I QUIT” email could be seen as aggressive. In a lot of industries, this isn’t a huge issue. Yet, if you think your audience might not respond well to it, use a softer approach.
2: Not making this the last email
Unless there’s a really good reason to email again, this should always be the last email of your launch. You actually say in this email that your quitting emailing them about this offer again… So that’s what you should do.
3: Missing out the benefits
As you can see from the template, we go heavy on the benefits.
Too many businesses make the assumption that people remember all the benefits of their product or service. They don’t and they also probably don’t read everything you put out. So make sure you cover the main benefits again.
4: Making non-buyers feel stupid
Just because someone is not doing business with you now doesn’t mean they won’t in the future. So avoid making them feel bad about not buying from you.
5: Sending the email too late
If you’re presenting a time-limited offer (and you should be BTW), you need to give people enough time to check their emails and take the next step. Sending this email an hour out is a big mistake. So give people at least 5 hours or so to make that decision, ask additional questions, etc.
Maximising the effect of this email
1: Give unique and specific benefits
You should just be talking about ‘saving money’, ‘helping the environment’ or ‘cashing in on a government grant’. Sure, you can say all of that stuff, but people have heard all of this before, and it’s not unique.
So what is the spin on what you do, what make you different from everyone else?
2: Mention your USP
Following on from point 1, you need to have and you need to mention your unique selling proposition (USP). It’s very likely you won’t be operating in a market of one. Therefore, you NEED to stand out from the crowd.
3: Add social proof
This might not always be possible, but if you can, add in social proof.
The template already mentions how XXX people have got the outcome you provide.
Yet you can bolster this by going a step further and adding in a screenshot of a customer review.
4: Test your subject lines
Some email software lets you split test emails in sequences and this will let you test subject lines.
Just because the template suggests “I QUIT” doesn’t mean it will perform best for your audience.
“I’M DONE”, “I’M OUT”, and other variations could work well. So, test alternatives and see what gets you the best results.
5. Add a P.S.
If there’s another compelling reason to buy, such as a time-limited offer or additional service. Mention it in the P.S., or you could also add a P.S. to prompt people to reply with any questions.
That’s a wrap
The best email to close an offer, from our experience, is the “I QUIT” email.
The email is an effective template to use at the end of an email sequence to get fence-sitters to take action and convert them to sales.
The email tells the reader that you are done promoting your offer and highlights the main benefits again. It prompts readers to take the next step if interested; otherwise, from now on, you’ll stop emailing them about it.
Mistakes to avoid include being too aggressive, emailing again after, not reiterating benefits, making non-buyers feel stupid, and sending this email too close to the end of the time-restricted offer.
To maximise effectiveness, specify unique benefits, mention your USP, add social proof, test subject lines, and use a P.S.
This email pushes people to take action by presenting it as the last chance to get the offer. When used correctly in an email sequence, the “I QUIT” email can boost conversions.
If setting up an email sequence, testing subject lines and optimising conversions from new sign-ups from ads, lead magnets, or newsletters is something you don’t want to be doing.
